Influencer marketing is not a new phenomenon, but it has exploded in recent years with the rise of social media. A small number of influential people can reach millions of other people at the click of a button. And, with their followers trusting them, the influencers can provide an impartial opinion on a product or service.

The meteoric rise of influencer marketing has made it more appealing to businesses and brands. There are many types of influencers who participate in different types of marketing campaigns. This step by step influencer marketing guide will help you know how to be successful at it.

Find the Right Influencers.

You need to find the people who will work hard to promote you and what you do. They must have an audience that is relevant to your product or service.

Ask Them to “Get Involved.”

Once you have found the right influencer, ask them if they would be interested in getting involved with your product or service in some way. The key here is not just offering something for free but offering them a stake in your project.

Make it Clear What You Want.

You need to be able to describe specifically how you want them to help you. And, remember, influencers are busy people. They might like your product or service but do not want something that will take up much of their time.

Give Them Some Creative Input.

A major part of being an influencer is about having a personality in the first place, so try and treat them as equals with ideas on how your product or service can be promoted.

Be Open and Honest.

Asking an influencer for help is hard work, so make sure they know what they’re getting into before they agree to get involved with you. You also need to be open and honest as an influencer will expect you to come good to your promises.

Agree on Timescales.

Once you have identified influencers, determine how they can get involved, discuss what they are getting out of it, and set a timeframe for when you are ready to begin the project. Influencers have hectic schedules, so if you let them know exactly when the product or service will be delivered, they will be able to plan around it and promote it at the right time for their audience.

Keep Them Up to Date.

It is necessary to keep your influencers informed about any developments or changes in your campaign. This can be done through social media or by email. If you don’t tell them what is going on, they might stop following you and move on to something else.

Follow Up.

You will want your influencers to promote your project at the right time, and sometimes this is a long way off in the future. To keep them interested, follow them up after a while with another email or a phone call to see how they are getting on and if they’re still interested in getting involved with you.


Influencer marketing is frequently the fastest and cheapest way for small businesses to promote their products and services. It’s also a very modern marketing message. Following this step-by-step influencer marketing guide will lead you to success with influencer marketing. It doesn’t matter how long you have been in business or how big your business is; influencer marketing allows you to get your message out there and reach new customers that you may have yet to reach.