Are you beginning with digital marketing? Animated videos are the best medium to promote and market your brand to the world.
Companies and brands have adopted videos as an ultimate marketing tool in the past few years and have benefited their businesses in various ways.
People watch and connect with videos emotionally because it highlights the problem and speak about its solution effectively. Videos are fun to watch and have a tremendous reach to the market with the potential to attract potential prospects.
Due to the epidemic, the world has moved toward digital media, which has amazingly increased the demand for videos. It was the only and best source of information, entertainment, knowledge, and news for the world during the pandemic crisis. Thus, companies and various brands quit textual-based marketing and adopted video marketing strategies to reach their targeted audience – which happened to be a very practical step for businesses around the globe.
When we hear the word animated video, the first thing that strikes our mind is animated kids’ movies. Well, somewhere, we are right, but most of us are wrong. Animated videos are now highly used by companies as a marketing and promotional asset to reach their customers.
The statistics that have been collected from the past 3 years state that:
- 60% of the purchasers watch the product launch video before buying or subscribing to a certain product or service.
- After watching an explainer video, 8 out of 10 customers purchase software or an app from a company.
- 84% of marketers have reported that videos are the ultimate weapon to generate effective and potential leads.
- YouTube has helped over 90% of the internet users to learn about rising businesses and brands.
The Trends of Animated Video Marketing in 2022
The animated videos are created with catchy playful elements which not only compel the audience but also connect them to the core message of the video.
Here are the reasons why there is a notable demand has risen for animated videos in digital marketing. Take a look:
Help to Communicate the Brand Story to Your Prospects
If the animation is tailored according to the brand’s spirit, then it will effectively communicate the brand story to its targeted audience.
A great animated marketing video can convince and attract customers to take the desired action. Videos are the simplest way to deliver the message, but animated videos communicate complex information in a compelling manner, which not only makes the audience understand the concept but also follow the story.
With an animated explainer video, you can bond with your audience emotionally and provide information engagingly and interactively.
Animated video can bring any dull and complicated ideas to life. Explainer and brand videos educate your audience about the brand in amusing ways that are easy to understand and stay in the memory for a long time.
In short, an animated explainer video can be informative, exciting, and educational at the same time and leave a strong imprint of your brand’s image on the consumer’s mind.
Help Customers See What They Need to Buy
Do you know what helps your audience get attracted to your brand? Information? Yes, but what else? Aesthetically pleasing visuals.
Compelling music, animation sound, clean narration, and animated element makes your video more engaging and captivating to the audience.
Textual marketing helps your audience see what your brand is offering, but animated video marketing lets your prospect see and hear your brand out loud simultaneously.
You can incorporate the brand slogans, vision, color theme, and message into your animated explainer video, which connects your customer to your business effectively.
Help to Evoke Emotions and Interests
Animated explainer videos are not only used to deliver information to the audience but help to evoke the interest of the viewers in the brand story.
Many companies use this marketing strategy in their promotional video to build a connection between the audience and the business. They demonstrate how the brand, product, or company will resolve their issues and help to ease their lives.
The manufacturing industries mostly incorporate emotion-evoking in the marketing video that plays with the audience’s mind and leads them to the CTAs to execute the desired actions.
Examples of Animated Video Marketing Trends
If you still think that animated videos are just for kid’s entertainment, then you should definitely see these amazing video marketing trends and must use them in your marketing campaign:
2D & 3D Animation
2D & 3D animated videos spark out human emotion and create a connection between the brand and the customer.
Over the past two years, 2D & 3D animated videos stand among the top marketing tools, and according to the experts, they will also be in the race of top animated marketing trends in 2022.
In 2D animation production, the elements and characters are created in two-dimensional space. This is purely the illusion created with the fast movement of the sequenced images designed by the animator.
On the other hand, in 3D animation production, the characters are first modeled in a 3D space and then are combined with the motion to give a realistic look to the character.
Marketers use 2D animation for product launches, marketing campaigns, social media platforms, websites, and more. In contrast, 3D animation is used for product & service demos, 3D architectural representations, and video games development.
If created efficiently and presented effectively, it is the best tool for customer engagement.
Animated Explainer Video
Explainer videos are quite popular in all industries and are highly used by marketing teams to promote business ideas.
These are relatively short videos commonly used to showcase businesses, products, or services innovatively.
Animated explainer videos are averagely 1-minute videos and let the brand talk about their values demonstrate ideas, elaborate concepts, and more.
Most companies use customized animation and color themes to exhibit their uniqueness and brand spirit.
Explainer videos are famous for demonstrating and explaining complex business ideas in an entertaining format. They are very much popular among B2B companies as they communicate complicated information in digestible chunks of information.
Whiteboard animation gained even more popularity and took over video marketing in 2021. A whiteboard animated video is a video style that shows the audience static art drawn by a human hand on a white background.
The reason why whiteboard animation has gained popularity is that the animation production is relatively cheap than the rest of the animation styles.
Whiteboard animation explains the subject in a step-by-step manner and creates a captivating storyline around it. This animation style helps the audience understand the complicated information quickly and effectively.
It is often used in training videos, educational videos, product demo videos, and medical videos.
In a Nutshell
Today, animated video marketing plays a vital role in brand representation and marketing strategy. It allows companies and marketers to exhibit their business effectively and efficiently.
Animated videos are not only beneficial for companies but also fruitful for customers and audiences. It helps the companies speak about their business out loud and get caught by maximum eyes.
If you are thinking about jumping into digital marketing and are interested in creating explainer videos, then BuzzFlick – an award-wining video animation agency – is one of the best-animated explainer video companies in the USA.
The studio has expertise in whiteboard animation, explainer videos, 2D & 3D animation, motion graphics, 3D modeling, promotional videos, educational & training videos, and video editing.