It’s no secret how investing in a website will do wonders for your business. It helps showcase your brand’s products and services to potential customers at any given time of the week. However, simply having a website does not guarantee increased revenue.
Think about it. What good is a website if it has no visitors? As such, business owners must also pay attention to their website traffic. With more people visiting your site, you have more opportunities to convert said traffic into a purchase or lead. Fortunately, there are many tried and tested ways to increase website traffic.
For example, using paid advertising tools like Google Ads ensures that your ads will be shown to the right people at the right time and place. Moreover, you can also choose which service to avail of, from search ads to video ads. If you’re looking to maximize your paid campaign’s potential, written below are five ways to make your Google Ads campaign more effective.
Figure Out Your Goal
You should always set your objectives before running a campaign. In other words, consider the big picture and think about your overall business and advertising goals. Remember that without a solid goal, you will end up wasting your resources.
What is your current priority? Are you aiming for a better conversion rate? Do you want to add more value to customer retention? From there, you can decide which steps to take. For instance, if you want to improve brand awareness, you may increase audience reach by utilizing placement targeting.
If a US-based company’s priority is to increase its conversion rate, for instance, it will look into conversion tracking and pay closer attention to its search terms report. Furthermore, it can also improve its ads by adding prices to its ad copies. That way, it can be sure that any customer clicking on the ad is interested in potentially buying the service or product at the price it is offered.
Another example would be if an Australia-based flower shop wants to improve brand awareness in their locality, they’ll most likely optimize their ads to use location targeting and relevant keywords. Instead of just using the words “flower bouquet for sale” for their campaign, the business will find the usage of local keywords, such as “Brisbane florist” or “best florists in Sydney,” to work better for them.
Are you feeling confused by all the industry jargon? Don’t fret! You can trust many digital marketing agencies, like Gorilla 360, for all your Google Ads needs. They can help manage and strategize your ads for your business so that you can fully use your ads campaign’s potential to your advantage.
Use Automated Bidding
If you’re unfamiliar with the term, bidding is when you decide how much you’re willing to pay for your ads. You may manually set the amount or check out Google’s automated bidding feature.
Unlike the manual option, where you have to do the heavy lifting of analyzing your data, automated bidding is an efficient choice for businesses as it allows Google to automatically adjust your bids depending on the likelihood of your ads being clicked by people.
In addition, Google also bases its bid strategies on the goals you’ve chosen during setup, so you can use your time on more important tasks instead of getting stuck figuring out which keywords to use for the campaign.
Pay Attention to Negatives
By now, you should know that not all keywords are created equal. All great digital marketing strategies include relevant, well-thought-out keywords that can bring traffic to your site. Without them, search engines can’t match and display your business in response to a query.
However, many tend to overlook the use of negative keywords in their paid campaigns. Here’s the deal: just because negative keywords are called negative doesn’t mean you can’t use them to your advantage! Setting your negative keywords prevents your ads from showing up in unrelated searches.
For example, what good will your ads bring if your ice cream brand shows up when someone looks up a pair of shoes, right? Thus, to decrease the number of wasted clicks on your site, it’s essential that you also include the negatives in your marketing plan.
Schedule Your Ads
Another great thing about Google Ads is choosing when you want your campaign to run. Scheduling ads is beneficial if you’re providing immediate services, as it restricts your ads from being run when you are open for clients.
This feature also comes in handy when your ads are about a limited-time promo or a holiday, as it allows you to set a time and date to end the campaign. But, before attempting to schedule your ads, always do your research. Who knows, maybe your website attracts the most traffic after business hours! When in doubt, always review your site’s historical data.
In the end, no one is exactly sure how your target audience will receive your ads unless you give it a test run. Testing provides valuable insight into your customers, helping you identify which message gets delivered best to a real-world audience.
Plus, it doesn’t just give you data on which works; it also gives you a chance to figure out what’s wrong and correct it. Additionally, testing prevents you from wasting your time and money on poor value propositions so that you can use your resources better by investing in campaigns that provide more remarkable results.
With billions of searches made online daily, it’s no surprise many businesses want to take advantage of Google’s massive reach. Thus, if you’re planning to get the most out of your Google Ads campaign, ensure that you have a clear grasp of your business objectives and constantly refine your strategy according to your data.