One of the classic marketing tools that have stood the test of time remains email. Email marketing comes into the picture to maintain a sustained and credible customer base, especially with fluctuations in social media-generated leads or new updates that disrupt your reach algorithms. Many email marketing tools cost a hefty sum considering they are actually built to improve business.

However, there is also a wide range of free email marketing tools available that are very efficient and come with all the main features. While marketing trends keep evolving, email marketing retains its rigid spot not just for content marketing but also as a driver to other marketing channels such as social media. This is why email marketing tools are essential for creating and sending emails efficiently for a number of use cases and business types.

Free Email Marketing Tools to Use for Your Business

While marketing trends fluctuate, email marketing tools will make sure that your email marketing strategy remains intact. To get you going on your email marketing plan, especially one that saves time and money, here are some free email marketing tools that you can utilize today. 


If you’re new, Mailchimp is undoubtedly one of the best email marketing apps to start your marketing strategy. It is super user-friendly and includes features such as a landing page builder, customer journey mapping, marketing automation, and A/B testing- all for the free plan. So, you can enjoy all these tools using Mailchimp without having to upgrade to the premium paid version.

Mailchimp operates using an editor that gives helpful tips and tutorials on how to set up your email marketing campaign. It follows an intuitive automation setup, making it one of the smartest and most efficient email marketing tools in the market. What makes it more attractive is that nearly all the features are available for free; for example, it frees up to 2000 contacts and offers 10,000 sends per month.


MailerLite is also a free email marketing tool with interactive features like a landing page builder and customizing options that makes it an attractive choice. It comes with its in-built text and photo editor as well as basic features like a drag-and-drop email builder. It also lets you add other features besides text and images, such as videos, blog posts, etc.

For the free version, you get pre-designed content blocks for creating email templates easily and options to add RSS lists, products, apps, and events. MailerLite is a good basic version of the many paid email marketing apps out there with many features, allowing email marketers to build campaigns and custom templates.

With this app on your best laptop, you can easily gain access to top-notch email marketing features without investing much money in creating a comprehensive campaign for your products. In addition, you can also measure your stats such as click rate, unsubscribe rate, open rate, and more. This makes tracking your progress and failure of various marketing campaigns easy.

HubSpot Email Marketing

HubSpot is a marketing and software company best known for its automation platform and a thoroughly developed email marketing tool- all completely free. It is very functional for transactional email needs for small businesses. HubSpot offers the most optimal email marketing tools for sending kickback emails, thank you emails after purchase, as well as promotional emails. It is also very easy to use with convenient features such as a drag-and-drop editor and many templates to browse from.

Easily accessible on a smartphone, it integrates with other HubSpot tools, such as CRM. The tracking performance is also excellent letting you see your content interaction with ease. It is a very user-friendly and easy-to-navigate email marketing tool for beginners.


Moosend is an email marketing tool that provides numerous features and add-ons compared to other providers on the free plan. In addition, it is optimal for eCommerce businesses due to its Revenue Dashboard feature that allows users to see how many sales are made from email marketing. This, along with other features such as drag-and-drop and text editors, makes it one of the best choices.

Additionally, it allows users to segment lists like average order value, subscribers, and total spending for eCommerce website-related emails. It also has automation features with many sequences for abandoned carts, upsells, and customer loyalty. Hence, Moosend is a must-have for commercial businesses drafting a marketing plan for their business.

However, it can be used for businesses of all sizes and is designed to automate and manage marketing campaigns across various email platforms. It lets you work via a unified dashboard, which makes everything much more user-friendly.

Final Words

Email marketing is one of the easiest ways of building a relationship with leads and keeping a database of customers-past and new. With most of the free email marketing tools, you can easily track your email marketing progress. Hence, your business’s online presence does not have to exclude email marketing-one as the easiest way of massively increasing your reach.

Besides reach and communication, it is also a flexible, measurable, and scalable way of campaigning for your marketing products. It improves your revenue considerably and allows you full access or keeps data ownership a priority.

Aside from these, many free email marketing tools are available in the marketing tools ecosystem. Sender, Sendinblue, Omnisend, SendPlus, and Mailjet are some other free email marketing platforms worth mentioning. Most of them offer nearly all the main functions required to set up a great email marketing campaign for free.

Hence, if you’re looking to upscale your marketing efforts without spending on paid or premium plans, most of the email marketing tools on our list come with robust features for free. It is perfect for marketers looking to supplement their paid marketing campaigns with the traditional email marketing technique.