Developing an Email Marketing Strategy for Small Businesses

Developing an Email Marketing Strategy for Small Businesses

The potential of email marketing remains vastly untapped by many small businesses that constantly struggle to reach their target audiences. If yours is one such business, read on to learn how to develop an effective email marketing strategy.  

We’ll explore the top email practices you need to embrace and the tools that will make email marketing a breeze. Truth be told, implementing some of these email marketing strategies require a budget. Fortunately, you can use some affordable business loans to boost your email marketing strategy if you need funding.

Let’s get going. Shall we? 

Benefits of Running an Email Marketing Strategy

1. Personalized Content

A direct and personalized appeal into a client’s inbox is personal. This makes the customer feel important. 

2. Boosts Sales 

With email marketing, you can spontaneously reach broad audiences across the globe in a cost-effective manner. That way, you can draw in new customers and retain old ones. 

3. Impressive ROI That Optimizes Your Budget

Email marketing has an impressive marketing ROI of $42 for every $1 spent on marketing, making it a premium marketing option. Therefore, it’s worth getting small business loans to implement an email marketing strategy for your business.

4. Builds Stronger Customer Relationships

The opportunity to get feedback in a two-way interaction via email makes it possible to deepen customer relationships. Besides, you can gather valuable feedback that can help you improve. 

5. Promotion of New Business Offerings

With email marketing, it’s easy to update your audience on the latest products and services, promotions, discounts, and more. Timely messages help you stay atop the minds of your customers throughout their buying journey. 

6. Grows Traffic to Your Website

A successful email marketing strategy will help you draw your subscribers to your online content. This will grow traffic to your website, which should translate to higher conversions. A properly designed landing page promotes the conversion of visitors to your website. 

Automation makes it easy to monitor your email messaging and how your targeted audiences respond to it. You can tell from your reports the traffic to your website that the emails are generating. 

Top 7 Email Practices to Boost the Email Campaign of Your Business

1. Automate Your Email Marketing 

At the onset of your marketing campaign, you may be able to handle a few subscribers manually. However, you’ll require email marketing software as your subscriber base balloons. Automation enables you to perform repetitive tasks such as scheduling marketing emails, triggering autoresponders, capturing new contacts, and adding them to your list of subscribers. 

2. Grow  a Subscriber Base

Build a subscriber base by:

  • Create valuable content that customers will access in exchange for their email contacts. Content may include reports, industry interviews, infographics, ebooks, and checklists.
  • Prompt visitors to your website to opt-in to your list of subscribers for regular email content such as newsletters, industry updates, or product promotions. 

3. Segment Your Subscriber Base

What makes email tick is the personalization component. By segmenting your email subscribers, you can generate and share content that’s most relevant to their needs. You may segment your subscribers broadly based on their location, demographics, or behavioral patterns. 

4. Draft Captivating Subject Lines

With tides of emails flying into your customer’s inbox, it takes a catchy subject line to grab their attention. The storyline that follows should certainly be concise with a compelling CTA. 

5. Personalize the Email Greeting

Grab your audience’s attention by addressing them by their first names on the email. Email marketing software makes it possible to personalize email greetings to numerous recipients. 

6. Emphasize Benefits, Not Features

Be concise and forthright by telling the client what you can do for them in the email. Customers are rarely interested in how sophisticated your solution is. The punch line lies in the benefits they’ll derive from buying your product. 

7. A Clear CTA (Call-to-Action)

Your email messages should have a clear call-to-action above the fold to get the customer to subscribe, buy, or download a resource from your website. Repeat the CTA naturally throughout the text, at least thrice.  

Some Tools That Will Help Your Email Marketing Campaign

  • Mailchimp
  • SendPulse
  • HubSpot Email Marketing
  • ActiveCampaign
  • Mailjet
  • MailerLite
  • Sendinblue
  • GetResponse
  • Constant Contact
  • Benchmark Email
  • SalesHandy
  • Sender

Conclusion

Developing an effective email marketing strategy for your small business is a cost-effective way of reaching vast audiences. If you need support, reach out for affordable business loans today to implement the email marketing strategies that we’ve discussed. 

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