If you’re like most marketers, you devote a lot of time and resources to writing the perfect email. But even with all that effort, your email writer efforts may not be getting the results you want.  Certain email writing tactics can help improve your email open and click-through rates.

In this blog post, we’ll share three of the most effective techniques. So read on to learn how you can start getting better results from your emails!

Start Your Email with a Clear, Concise Subject Line

The subject line is the first thing readers see when they open your email. This is where you want to draw their attention, so it must be clear, concise, and engaging. If your subject line is unclear or confusing, readers will quickly discard it without even reading it. You want to make sure it’s enticing enough to get their attention, but not so specific that it comes off as spammy or annoying. A great starting point is to make it as specific as you can. 

This will help you avoid confusion, as well as make it clear for readers exactly what the email is about. You can also make it as vague as possible if you’re still curious if it’s getting opened. Examples of good subject lines:

  • Quick question
  • Hey {firstName}
  • wondering…{firstName}

Try some of the above and see the results you get!

Write in a Friendly, Personal Tone

Your first impression of your readers will largely influence their overall opinion of your brand. One of the quickest ways to build rapport with your audience is with a friendly, personal tone. This can help readers feel like they’re getting advice from a trusted friend, rather than a more distant figure like a company representative. Although you want to keep your tone friendly and personal, it’s also important to maintain a professional demeanor. No one wants to read an email from a stranger who’s clearly not in control of themselves! You want to strike a balance between the two that feels natural for you.

What tone you choose will largely depend on your audience. If you have a B2B audience, you might want to tone down the personal tone and focus more on writing in a more business-oriented tone. On the other hand, if you have a more personal audience, you can create a more friendly, personal tone. 

Getting personal is even easier when you use software and Warmer.ai is the best email writer out there. It lets you add personalization in a few clicks using AI and has been a game-changer for us.

Use Short, Easy-to-Read Paragraphs

As we mentioned above, your subject line will largely determine if your reader even opens your email. But once they do, you’ll have a few lines to capture their attention! This means that you have a limited amount of time to grab their attention and make an impression. 

To do this, your paragraphs need to be short and easy to read. You don’t want to bore your readers by having too much text or convoluted paragraphs. You want to find a balance that’s just long enough to get the point across, but not so long that it’s hard to follow. You can also help readers follow along by using subheaders, bullets, or images within your paragraphs to make them easier to read. 

If you want to go the extra mile, you can even create some seed content to prompt your readers to keep reading!


Email marketing can be a powerful way to connect with your audience and drive engagement with your business. But even with all the time and effort you put into them, your messages might not be getting the results you want. If you want to improve your email open and click-through rates, you need to take a closer look at your writing. This is where many marketers get stuck, so your first step is to examine your current practices with some research.

Now that you know what factors lead to better results, you can start working towards those goals. Start with a clear, concise subject line, personalize, and then keep your paragraphs short and easy to read. These three tips will help you create engaging emails that get the results you want.